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In this multi-media world there is a lot of air-time to fill. Whether you are an equities analyst, a surgeon, a CEO or a scientist, there is every chance that a broadcaster might consider you to be exactly the expert they need to clarify, defend, or promote your organisations interests. Are you ready for that challenge?
At Canning we believe that if you take a positive approach to the media, seeing the publicity as an opportunity to enhance your, or your organisation’s, position, then there is no reason why your appearance should not be a success. We help you to put together a positive message, to deal with awkward questions, and to make sure that you look good, sound right, and gain the maximum positive impact.
The content of these tailored courses is agreed with the client, and fine-tuned with the participants. However, on a typical workshop you could expect to:
Construct persuasive, attractive messages
Tailor that message to the viewing or listening audience
Deliver complex ideas in a simple way
Bring the subject to life by painting verbal pictures
Prepare properly for the interview
Look good on TV
Sound good on the radio
Adjust your language and behaviour for different cultures
Be comfortable with the jargon of the media industry
Our training is active and tailored to individual needs. You will normally be in a group of not more than six people, and you can expect to practice constantly throughout the course, on camera and on tape. You will get feedback from an expert trainer with experience as a broadcaster, spokesperson or PR professional. Courses normally last between one or two days, though this can be a very useful ‘add-on’ to one of our presentations courses.
If this course interests you, contact us and we can start looking at the next step.
Where have we trained so far in 2013?Argentina, Bahrain, Belgium, Britain, Colombia, Estonia, Finland, France, Germany, Hong Kong, Italy, Japan, Lebanon, Latvia, Malawi, Morocco, Netherlands, Russia, Singapore, Spain, Switzerland, UAE, United States.
A few of the companies we have trained so far in 2013Airbus, Munich Reinsurance, Schneider Electric, Copenhagen University, Renault, Nissan, Allianz, Daimler, Fiat, DOW, Roche, Unicredit, GlaxoSmithKline, Stockholm School of Economics, Bayer, Kirin, Oracle, CapGemini, Bank of Japan, Coca-Cola, Novartis, Pfizer, Adobe, EMC. We have a full list of companies we have trained.
- The Oxford English Dictionary and its chief word detective. http://t.co/AIQ7h1XbAB 2 weeks ago
- Do you want to know what world languages are spoken in the UK and where? Take a look at this fascinating map http://t.co/QxepP4G9v6 2 months ago
- Do you work from home? What are the advantages? Any disadvantages? The BBC has some interesting thoughts on this. http://t.co/aeuTghmI 3 months ago
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